Saturday, 29 January 2011
Fonts can express feelings and give the audience a stereotypical view on what the film could be about. One font that really draws my attention is 'ROCKY', the font demonstrates a very male gender. The font used in ROCKY is a Franklin Gothic Heavy, which is very bold , strong, heavy font in the same way the film is, its all about boxing and being tough and fighting.
In addition, the font is also very big, which signifies and creates the feeling to the audience that we should be expecting a very big character, participation in something big, are mind set is already telling us, big, tough, strong, hard, all these extreme words.